Advertising Rates & Data
The St Ives Times & Echo and The Hayle Times
High Street, St Ives, Cornwall, TR26 1RS.
Telephone: 01736 795813 Fax: 01736 793536 firstname.lastname@example.org
Revised Scale of Charges at JUNE 2017 (Pre-paid & Approved Accounts only)
|Display Advertisement minimum charge (6cm. single column)||£24.00|
|Run of paper per s.c. cm||£4.00|
|Front Page per s.c. cm||£6.65|
|Back Page per s.c. cm||£5.60|
|BARGAIN discount special (ROP only) 14cm x 6cols||£260.00|
|Full Colour Page (for specifications see below)||£980.00|
|Spot Colour – (per colour)||£100.00|
Series Discount Available on PREPAID basis only – Special Positions 20% above rate
|All Government and Local Authority Notices, Legal and Public Notices, Tenders, etc. per s.c. cm||£6.50|
|Registered Charity advertising per s.c. cm.||£4.00|
|Church per s.c. cm||£3.50|
|Wreaths and Mourners per s.c. cm||£3.50|
PRE-PAID CLASSIFIED ADVERTISEMENTS
Acknowledgements, Births, Engagements, Weddings, Deaths, In Memoriam etc. 68p per word including VAT. Minimum charge £8.16.
Professional Services, Personal, Sales, Wanted, Situations Vacant & all other classifications, 62p per word including VAT. Minimum charge £7.44 Box Number £5.50
Advertisements must reach our St Ives Office by noon on the Wednesday before the date of requested publication, and must be in writing
Unless otherwise stated, all rates quoted exclude V.A.T., which will be charged at the current rate. Advertisements must reach our St. Ives office by noon on the Wednesday before the date of requested publication, and must be in writing.
Print process: sheet fed litho. Page size overall: 45cms x 32cms. Page type area: 42cms x 29cms. Column length: 42cms. Column width: 4.6cm.
File formats preferred: Portable Document Format = .PDF; Rich Text Format = .RTF; JPEG(.jpg) resolution 300 dpi @ published output size.
Fine line graphics file format: Tagged Image Format (.tif) resolution 600 dpi @ published output size.
SPECIAL ADVERTISING SERVICES
FEATURE BASED ADVERTISING
A unique service to both advertiser and consumer, which offers outstanding value in cost effectiveness. No other newspaper advertising method generates so much interest or response. All aspects of these advertising features, photography, copywriting and canvassing support advertising are inclusive in the price.
Full page rate: £1200.00
Half page rate: £ 650.00
Canvassing advertising on clients behalf: £7.50 per s.c. cm.
PUBLIC RELATIONS AND NEWS STYLE ADVERTISING
As a newspaper we can be sure that our customers read their ‘‘Echo’’ because this is why they purchase it! Experience has shown that a well written business story usually produces a greater awareness and response than the more usual display advertising. Tell us about your products and services, give us a budget and we will do the rest. Public Relations Copywriting and Photography: £7.50 per s.c. cm.
FULL COLOUR ADVERTISING
Advertisements and Advertising features must be booked 28 days prior to insertion date. Full colour flexible artwork or finished film must reach us 12 working days prior to the date of the insertion any additional colour make-up or special separations will be charged at cost.
ADVERTISEMENTS REQUIRING SPECIAL ATTENTION
Type sizes and advertisement design follow a carefully selected standard to ensure maximum legibility and impact. Customers requiring changes or additional work to house style are liable to a surcharge of not more than 40% of published advertising rates. In the case of customers artwork not supplied to company specifications (see Mechanical Data) additional artwork or computer time will be costed at an hourly rate of £46.00
ACCOUNTS, CREDIT TERMS AND DISCOUNT FORFEIT
Display rates quoted are pre-paid rates but also apply to all approved accounts paid within 28 days of a first statement. Should this credit period be exceeded, any offer of discount made at the time the advertisement was placed is withdrawn and an interest charged at the rate of 4 per cent above the minimum lending rate of the HSBC (Midland Bank) is liable to be levied on the account. Advertisements are accepted only under the company’s ‘‘Terms of Business.’’ Please make sure you request a full copy if you are unaware of your obligations.
The St. Ives Times & Echo also offers a large number of printing, photographic and graphic arts services through its parent company. Artwork created for your advert in the ‘Echo’’ can be duplicated as mail shots, leaflets, posters, etc., or placed as advertising in any other printed media by our advertising service. Enquiries welcome.
The ST IVES TIMES & ECHO (published every Friday price £1.20) – best for local advertising