The St Ives Times & Echo and The Hayle Times
High Street, St Ives, Cornwall, TR26 1RS.
Telephone: 01736 795813 Fax: 01736 793536 E Mail: news@stivesnews.co.uk

Revised Scale of Charges at JUNE 2010 (Pre-paid & Approved Accounts only)

Display Advertisement minimum charge (6cm. single column)
Run of paper per s.c. cm
Front Page per s.c. cm
Back Page per s.c. cm
Title Corners
Full Page
Half Page
BARGAIN discount special (ROP only) 14cm x 7 cols
Full Colour Page (for specifications see below)
Spot Colour - (per colour)

£20.10
£3.35
£5.65
£5.20
£20.50
£980.00
£490.00
£262.62
£1000.00
£95.00

Series Discount Available on PREPAID basis only - Special Positions 20% above rate

All Government and Local Authority Notices, Legal and Public Notices, Tenders, etc. per s.c. cm
Registered Charity advertising per s.c. cm.
Church per s.c. cm
Wreaths and Mourners per s.c. cm

£5.80
£3.80
£2.90
£3.00

PRE-PAID CLASSIFIED ADVERTISEMENTS

Acknowledgements, Births, Engagements, Weddings, Deaths, In Memoriam etc. 56p per word including VAT. Minimum charge £6.72.
Professional Services, Personal, Sales, Wanted, Situations Vacant & all other classifications, 50p per word including VAT. Minimum charge £6.00 Box Number £6.25

STOP PRESS ADVERTISEMENTS

A "Too Late For Classification" column introduced for late adverts or notices, now extends the deadline until 1.00pm on Thursday. The day before publication. Lineage Advertisements are charged at £1.20 per word including V.A.T. Subject to the availability of space, display advertisements for the Back Page can also be accepted at the Thursday deadline at a rate of £6.25 per s.c. cm.

Unless otherwise stated, all rates quoted exclude V.A.T., which will be charged at the current rate. Advertisements must reach our St. Ives office by noon on the Wednesday before the date of requested publication, and must be in writing.

MECHANICAL DATA
Print process: sheet fed litho. Page size overall: 45cms x 32cms. Page type area: 42cms x 29.5cms. Column length: 42cms. Column width: 4cm. Screen ruling for halftones 40 l/cm: 100 l/in. Digital system IBM PC. File formats accepted: JPEG(.jpg) resolution 300 dpi @ published output size. Fine line graphics file format: Tagged Image Format (.tif) resolution 600 dpi @ published output size. Portable document format: .pdf. Supplied artwork: Bromide, finished film or original.

SPECIAL ADVERTISING SERVICES

FEATURE BASED ADVERTISING
A unique service to both advertiser and consumer, which offers outstanding value in cost effectiveness. No other newspaper advertising method generates so much interest or response. All aspects of these advertising features, photography, copywriting and canvassing support advertising are inclusive in the price.
Full page rate: £1400.00
Half page rate: £ 700.00
Canvassing advertising on clients behalf: £6.25 per s.c. cm.
PUBLIC RELATIONS AND NEWS STYLE ADVERTISING
As a newspaper we can be sure that our customers read their ‘‘Echo’’ because this is why they purchase it! Experience has shown that a well written business story usually produces a greater awareness and response than the more usual display advertising. Tell us about your products and services, give us a budget and we will do the rest. Public Relations Copywriting and Photography: £7.20 per s.c. cm.
FULL COLOUR ADVERTISING
Advertisements and Advertising features must be booked 28 days prior to insertion date. Full colour flexible artwork or finished film must reach us 12 working days prior to the date of the insertion any additional colour make-up or special separations will be charged at cost.
ADVERTISEMENTS REQUIRING SPECIAL ATTENTION
Type sizes and advertisement design follow a carefully selected standard to ensure maximum legibility and impact. Customers requiring changes or additional work to house style are liable to a surcharge of not more than 40% of published advertising rates. In the case of customers artwork not supplied to company specifications (see Mechanical Data) additional artwork or computer time will be costed at an hourly rate of £40.00
ACCOUNTS, CREDIT TERMS AND DISCOUNT FORFEIT
Display rates quoted are pre-paid rates but also apply to all approved accounts paid within 28 days of a first statement. Should this credit period be exceeded, any offer of discount made at the time the advertisement was placed is withdrawn and an interest charged at the rate of 4 per cent above the minimum lending rate of the HSBC (Midland Bank) is liable to be levied on the account. Advertisements are accepted only under the company’s ‘‘Terms of Business.’’ Please make sure you request a full copy if you are unaware of your obligations.
ADDITIONAL SERVICES
The St. Ives Times & Echo also offers a large number of printing, photographic and graphic arts services through its parent company. Artwork created for your advert in the ‘‘Echo’’ can be duplicated as mail shots, leaflets, posters, etc., or placed as advertising in any other printed media by our advertising service. Enquiries welcome.

TIMES & ECHO (published every Friday price 72p) – best for local advertising